Sam FitzgibbonsAug 7, 20234 min readCopywriting language that deters your online audienceI met George Clooney once. He was really down to earth. Proper top bloke. True fact. He was lovely. I also met Mark Wahlberg, and he was...
Sam FitzgibbonsJul 30, 20232 min readWhy AI won't replace freelance copywriters. (Yet).I've been a bit panicked recently. AI has given me the heebies. Will it be the demise of a million freelance copywriters that have...
Sam FitzgibbonsFeb 1, 20223 min read2022: what are businesses blogging about? First and foremost, well done for reaching 2022 after a period of daunting uncertainty! It hasn't been an easy ride for any of us,...
Sam FitzgibbonsNov 19, 20215 min readHow to find a Trustworthy CopywriterI hadn't planned on writing a blog about trust. Like most things in life that we invest in, we research before dipping into our pockets...
Sam FitzgibbonsOct 3, 20213 min readWhy Do I Need a Copywriter? The concept of hiring a copywriter can be a baffling one. The majority of us went to school, college, and further afield to accomplish an...
Sam FitzgibbonsOct 3, 20213 min readThe Curse of the Grammar Police!There is no victory to be had in correcting poor grammar. Trust me, having found myself an advocate of this lesser crime, I always feel...